hr specialist

Marshall Goldsmith Certified Executive Coach

CALL: 216.401.9261


Why the name Chapter 3?

Chapter 3 has a dual meaning, yet they both focus on helping leaders perform better. First and foremost, working with a good coach is like starting a new Chapter in your life. It signals a new beginning, a chance to evaluate a situation and take positive action in your career and life. Coaching is such a powerful catalyst for growth and improvement. There is no better way to think of our relationship than starting a new Chapter.
On a more personal note, after 20 years as a leader in corporate America and the successful sale of Victor Technologies, where our Founder, Jeff Ertel, sat on the Leadership Team, he explored what was next for him and did a lot of thinking, reading and reflecting.
In that reading, he was exposed to the concept of each person’s life having 4 Chapters:
Chapter 1 – your education and formationChapter 2 – your work and earning yearsChapter 3 – pursuing your passionChapter 4 – your slow down years>
While reflecting, his passion around helping others succeed, get better, improve and become great leaders kept appearing in everything he explored. And, upon reviewing what role he liked most in corporate America, it became clear that Executive Coaching was where he got the most satisfaction.
Thus, his personal Chapter 3 is Coaching!
If not now, when?

Jeff's Story and Beliefs

Our Founder, Jeff Ertel, spent 15 years on the Leadership teams of top companies such as Nestle USA and Victor Technologies International.  Throughout his career, his roles included Human Resources, Brand Management, Sales and Purchasing. At his last company, Victor Technologies, the Private Equity owner concluded a very successful sale of the company to a competitor.
This sale gave Jeff time to think about what he enjoyed most, where he excelled and what was his passion. Very quickly he realized that Coaching, whether peers on the leadership team, high potential employees, or CEOs, energized him the most.
What ignited that passion? It simply was and is the deep enjoyment he got from helping leaders perform better. Supporting them to learn how others see them, providing insightful feedback and then co-developing ideas and plans on how to improve. The payoff was observing them become more successful.

How It Works

“Let’s go invent tomorrow instead of worrying about what happened yesterday."  Steve Jobs

At Chapter 3, we utilize a simple, direct and pragmatic 3-point process of Assessment, Awareness and Action.

The biggest part of the process is listening – listening to the client and listening to all those who provide feedback!


We work to understand the context of the situation and the business challenges. Then we listen closely to the client’s assessment of the situation, and the sponsoring organization’s assessment too. That assessment can include bosses, peers, teammates, customers and direct reports. We also utilize various instruments to further understand how the client prefers to work, how the team works with them, and 360 feedback. With this current data we shape an opinion.


We believe strongly that “without awareness, there can be no change.” And to get that awareness, you must want totally honesty from your coach. That is our commitment to clients.
This is a key part of our process:
  • How does the client see herself or himself?
  • How do others in the organization see and experience them?
  • Where there are agreements and diverging viewpoints?
  • Where are the opportunities to improve?


“You can’t change everything you face, but things which you don’t face won’t change.”
Next our work turns to co-creating a simple, streamlined and effective action plan that leads to real growth. We focus on sustaining and building strengths, while initiating accountabilities for improvements. Once we set the plan, we meet regularly to assess progress and course corrections. You can count on our availability 24/7, in addition to encouragement, ongoing ideas, and direct feedback.

What our clients say

Engagement Options

“If we want to be seen differently in the world it starts with how we view ourselves.”  Peter Docker

Each coaching assignment is unique, and we work with you to craft the right approach. Each program begins with a free, no obligation meeting with HR and/or the Coachee’s boss. Here are a few of our more popular programs.

6 month program

  • Leadership Effectiveness Assessment
  • Team Management Profile
  • 1 on 1 prep meeting with Boss
  • 1 on 1 prep meeting with HR
  • 360° interviews with 4 people
  • Feedback Session
  • 5 follow-up meetings
  • Cell phone access to Coach

12 month program

  • Marshall Goldsmith Coaching Process
  • 360° interviews with 12 people
  • Stakeholder Centered meeting
  • 1 on 1 prep meeting with Boss
  • 1 on 1 prep meeting with HR
  • Monthly Stakeholder follow-up
  • 2 mini-surveys
  • 12 follow-up meetings
  • Cell phone access to Coach

3 month program

  • Leadership Effectiveness Assessment
  • Prep meeting with Boss or HR
  • Feedback Session
  • 2 follow-up meetings
  • Cell phone access to Coach
Knowledge is Power

What else does Chapter 3 offer?

In addition to Executive Coaching, Chapter 3 also has expertise in and offers consulting in:

  • Merger, Acquisition and Divestiture
  • Business Integration
  • Restructuring
  • Change Management
  • Creating a Performance Culture
  • Organization Design
  • Performance Management
  • Talent Development
  • Succession Planning
  • Talent Selection

Contact Us

If you would like to setup a time to talk or if you just have a quick question, feel free to send us a message.

We look forward to helping you or your organization any way we can.



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